The words banner and backdrop are often used interchangeably by event producers and planners, but there are specific distinctions of meaning between them, as defined by some of the leading dictionaries.
At iProbe, a backdrop is a wall-like printed graphics that offers full coverage of the area between the floor and the ceiling - going up about eight feet (8 ft) vertically or more. Typically anything with less vertical coverage a banner. So a printed graphic sized 8' by 12' or 8' by 16' is a backdrop whereas a print sized 4' by 12' or 4' by 10' is a banner.
to anticipate what size banner or backdrop will work well for your event, it's important to know the width and depth of the floor area, stage or riser and the ceiling height. This information should show in the room diagram provided by the event venue. The diagram should list any obstructions of the available space from the stage or floor base to the top of the ceiling.
If your event venue has a 12-ft ceiling and a small floor space of 12 ft to accommodate an eight-foot panelists' table, you have two options.
if you don't mind having some empty space showing behind the seated panelists (from the floor up to the panelists' head height), we suggest a banner that is four or five feet high. The empty space will mostly be covered by the table cloth and the panelists. There will also be some open space from the top of the ceiling to one or two feet under the ceiling.
a banner that is ten feet wide will fit nicely behind the panelists' table. Using a telescopic banner stand, the empty space between the bottom of the banner and the floor can be adjusted to be between four to six feet and go up to one or two feet below the ceiling or to the maximum ceiling height.
if you want to maximize coverage of the area behind panelists, speakers, presenters or interviewees, we suggest a backdrop that goes from floor to eight feet or more towards the ceiling. A backdrop provides a larger area of focus than a banner. However, when choosing a full coverage, it's important to keep in mind that panelists seated in front of the backdrop will obstruct the view of the graphics or text. If there is a table, it will cover up the bottom part of the backdrop during the entire event. Plan your banner design accordingly so as not to have important information hidden from view.
this scenario is not much different from having a regular ceiling with a smaller floor space but you have more room to play with for the width of your banner.
For the banner height, we still suggest four or five feet. As in the previous scenario (regular ceiling with small floor width), there will be some empty space from the floor to the height of the seated panelists' heads and about one to two feet from the top of the banner to the ceiling.
In width, the banner can extend to to 16 feet to fit nicely behind the panelists' table.
Use a backdrop that goes from floor to eight feet or more towards the ceiling to maximize coverage of the area behind your panelists, speakers, presenters, or interviewees and for greater visual impact. Figure out how much of the backdrop will be covered by the seated panelists and plan the backdrop content design accordingly.
some rooms have very high ceilings. If you are hosting your event in a venue with a 16-ft ceiling and a 20-ft large floor space to fit a 16 ft long presenters' table, you may want to consider a larger banner or a full backdrop to fill more of the background.
the width of the banner can be 16 to 18 feet to fit nicely behind the panelists' table. In this scenario, a banner that is four or five feet high will leave more open space between the top of the banner and the ceiling. In addition, with ceilings this high and a banner that extends over a large area of the floor the message will look relatively thin. Going at least eight to nine and a half feet high will provide a more balanced look.
with the use of a standard telescopic stand, the banner can be hoisted up so that it starts at four and a half feet from the floor and would leave about four feet of empty space between the top of the banner and the ceiling.
if you want to cover the area behind the panelists as much as possible, a full backdrop going from floor to near the ceiling is optimal. Once more, when opting for a full coverage banner, you have to design the graphics and text so that the message is not obstructed by the presenters or panelists seated or standing in front. If there is a table, it will cover up the bottom part of the backdrop during the entire event. Plan your banner design accordingly so as not to have important information hidden from view.